Online Marketing Tools To Build A Loyal Audience For Your Business

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by Ana Rosenberg

Marketing, whether online or offline, revolves around your people, what we here call your WHO. Therefore, we are going to go over 3 awesome tools to understand your market so that you know exactly what their desires are and how to serve them better.

We need to understand our people first before we design our services and products. Marketing is in essence about people.

Solid Marketing Strategy

Whether you choose the Internet as your marketing medium or you use other media, start with your audience.

Whether you choose the web as your marketing medium or you use other media, start with your audience.
These are some of the most important questions you should be able to answer about them. The better you are able to answer them, the more money you are going to be able to make helping people and the more loyal and engaged they will be.

  • What is their biggest dream?
  • What is their irrational passion?
  • What is their pain?
  • What is their biggest fear?
  • What do they google?
  • Who do they follow?
  • Where do they hang out together?
  • What associations do they belong to?
  • How can you reach them tomorrow?
  • What solutions are they proactively looking for?
  • What are they already paying good money for?
  • Who is already selling them the most stuff?

Web marketing tools for small businesses

Small business owners don’t have the marketing budget of big corporations but that doesn’t mean that you should skip marketing research, especially in this day and age when search engines, like Google, Yahoo and Bing, provide us with invaluable research tools and most of them are absolutely free.

Today we are going to concentrate on 3 very powerful tools to help you deeply understand your audience.


Google Keyword Planner –

This is Google’s latest tool and it replaces Google Keyword Tool. You can check your ideas and see what people are actually searching for as well as how many searches there are per month. (You can even see how much the other market players are already paying to advertise).
Think for one second about how you use search engines like Google or Yahoo. You probably enter some words. Those are called keywords, even if they are “phrases”.
Knowing what people google the most in your field of expertise will give you invaluable insights about what they are looking for and what they are buying.


 Alexa –

This tool shows you:

  • how popular a website is;
  • how engaged the visitors are;
  • who visits the website;
  • visitors by country;
  • where the visitors come from, ie. on which website they were before they came;
  • where the visitors go next;
  • what sites link to this website;
  • what sites are related to this website;
  • and more!