Transformation Lessons From Elizabeth Holmes

  Elizabeth Holmes does not need much introduction. The transformation her company produced in Health Care speaks for herself. But sure this cannot apply to us, experts and our expert businesses. She runs a multi-billion dollar company??? We would love to invite to watch this interview for Stanford Graduate School of Business anyway, even if…

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10 Steps To A Profitable Email Newsletter

by Kathleen Vallejos A newsletter? Seriously? Do they still work? Yes, they do. Let’s have a quick look at some of the benefits of having an email newsletter to create and maintain a relationship with your readers: Email helps you build a relationship with your clients based on trust. It allows you to help your…

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5 Dangerous Mistakes To Avoid In An Authority Website

by Ana Rosenberg “Everybody googles and your website is your first impression online” Ana Rosenberg If you are an expert, a coach, a trainer or a consultant, just having a website won’t cut it anymore. You need an Instant Authority Website. “What exactly is an Authority Website and why should you care?” I’m glad you…

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Jeff Bezos, CEO Of Amazon, On Business Success

In this interview, Jeff Bezos shares the key to Amazon’s success. In this own words, Amazon has become so successful because they are “putting the customer first”. Bezos expects to get similar results with this formula in the The Washington Post. How is this relevant to the “expert industry”? There are 3 keys of Amazon’s…

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