Small Business Online Marketing – Why Smart Businesses Take Control Of Their Website

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by Ana Rosenberg

Coach Linda (we will call her Linda to protect her identity) didn’t feel smart at all and it was just not fair…

As soon as Linda made the decision to start her coaching business, she printed business cards and what do you think she did next?

Exactly. She paid a small fortune to a web designer for a beautiful site that didn’t work. (People could not find her website in searches and even those who typed the exact URL from her business card didn’t find the website interesting enough to stay. Some of the few visitors didn’t even understand what the website was about. She had no way of capturing email addresses so as soon as the visitor was gone, it was goodbye forever).

A client of mine referred Linda to me and I suggested that she should take control over her site so that she could make changes, add pages and posts, etc., transforming her website into a client attracting tool.

Why is this important to Linda? Because her marketing and her message are going to evolve so being able to make the changes that are going to bring the money is key. (NOTE: I define marketing as the clear communication of the value you provide and back then Linda’s marketing really needed some work).

Linda also has a blog so she needs to update it regularly to attract visitors to her site, provide value and engage her audience.

Imagine if she had to go back to her web designer every time she needed to publish a new blog post!

Plus, today you don’t need to be a programmer to be in control of your site. It is actually much easier than ever before.

Back to the story because what happened next was very interesting…

The designer she hired bought the domain name (the address of the site – www.coachlindainthisstory.com) and put it in his name. He also hosted the site. In other words, the website technically didn’t belong to Linda and there was nothing Linda could do about it. As soon as she stopped paying the web designer, she lost her site.

Fortunately, Linda’s story had a happy ending. She bought a new domain name and we developed the perfect site for her. We trained her and a member of her team on how to make changes to the site so that she doesn’t have to do it herself if she doesn’t want to.

Today the website belongs to her and she knows exactly how to make any changes, delete or add pages, images, videos, opt-in forms, blog posts… Every time she refines her marketing message, she is able to immediately up-level her website message. If she has a new marketing strategy, she is able to instantly implement it.

That is what I want for you, too and in this article I’m going to show you exactly what to do to take control of your site so that it works 24/7 for you, building your list of subscribers, engaging your audience, establishing your credibility and authority, differentiating your business and selling to the visitors who are ready to buy now.

 

Buy Your Domain Name And Hosting

Make sure that your domain name is in your name to avoid any kind of problems and buy the hosting for your site (hosting is the server’s space where all your website files live). The investment is really insignificant but this puts you in total control.

IMPORTANT – When you buy hosting for your site, make sure that the company you choose has c-Panel because this will make your life infinitely easier.

ALSO IMPORTANT – When you choose your domain name, buy your name first (I have www.AnaRosenberg.com). You can buy other domains later if you wish and redirect them to your website.

IMPORTANT TIP – Buy a DOT COM extension. The price of a domain is really insignificant and most people think DOT COM so if you buy any other extension, you are creating confusion and might end up sending your potential visitors to your competition.

At the bottom of this article you will find a very special gift I put together for you where you will find everything you need to know about domain names and hosting for your site.